The Mobile Content Challenge (MCC) is a programme created for students of Institutes of Higher Learning (IHLs) in Malaysia to research and use new technologies to develop real world solutions for mobile telecommunications. This event is jointly organized by Maxis Communication Berhad, the Ministry of Energy, Water & Communications (KTAK) and the Malaysian Communications & Multimedia Commission (SKMM).


Bronze award: v1tix-Universiti Kebangsaan Malaysia (UKM)

Under a new plan backed by the Bill and Melinda Gates Foundation, the former Microsoft CEO's charitable organization, the mobile industry will be given a kickstart to give those in the developing regions their first bank account--on their mobiles.

The Mobile Money for the Unbanked (MMU) scheme, also supported by mobile trade association the GSMA, aims to encourage operators and financial services companies to get mobile banking services out to the people who don't use bank accounts, as well as demonstrating the business case for doing so.

The project will see a $5 million fund set up to inspire the creation of mobile financial services for emerging markets and aims to back 20 banking projects mainly in Africa, Asia and Latin America.

The Bill and Melinda Gates Foundation has given a $12.5 million grant to the MMU scheme.

According to a recent report by analysts Juniper Research, 150 million people will be using mobile banking by 2011. The MMU project hopes to get 20 million people previously without bank accounts using mobile financial services by 2012.

This article was originally published on

iSentric and SinChew-I Sdn Bhd have been working together with Maxis to launch a brand new product - MyMaxis Mobile News Wap Portal “Live.Out.Loud!” in February 2009 . Mobile users can download the hottest Chinese lifestyle and entertainment news on the web and mobile wap portal.

Please click on , or to find out more information.





MAXIS Communications Berhad launched the Mobile Content Challenge for the third year running last Tuesday.

MCC 2009 – a collaboration between the company, the Information, Communications and Culture Ministry and the Malaysian Communications and Multimedia Commission (MCMC) – is a contest in which students from institutes of higher learning build content and applications on the mobile platform.

Students with the most innovative content concepts will get the chance to create prototypes and commercially launch their winning applications with assistance from Maxis’ panel of content developer partners.


kindly visit the podcast link below to find out more on the interview of Mr Aaron Lee, iSentric's CEO at BFM89.9 on 13th November 2009.

We are pleased to announce that iSentric is one of the winners of the Enterprise 50 Award for 2009 and was ranked No.12 position from the 50 winners this year.

Enterprise 50 is a prestigious annual award programme organized by SME Corporation Malaysia (SME Corp) and Deloitte Malaysia, with the supporting sponsorship by RHB Bank Berhad and Telekom Malaysia Berhad (TM), to celebrate and highlight the achievements of enterprising homegrown companies that are well positioned for the future. 50 winners are selected from amongst the nominations received and the evaluation is based on key financial and non-financial factors. For more information, please visit


CEO of iSentric, Mr Aaron Lee has been named one of the top nominees of the Ernst & Young Entrepreneur of the year 2009 Malaysia award under the category of Emerging Entrepreneur.

The Top Nominees were selected by a distinguished independent panel of judges.The EOY Award Night was held on 15th December 2009 at JW Marriott Hotel Kuala Lumpur.

As part of the society, we hereby announce that iSentric is supporting UNICEF Malaysia’s “Get on Board” campaign which aimed to stop child abuse in Malaysia.

Through iSentric Mobile Campaign and Donation service, public can send in SMS to 36188 with supporter’s name, email address, IC and specific keywords. Supporters can “Get on Board” by receiving all kind of information to prevent child abuse. For every SMS sent with format “Donate to 36188”, supporters shall be charged RM5 and iSentric has committed to donate every penny to UNICEF Malaysia.

Kindly log on to the following website for more information:

Apart from being an expertise in mobile business solution areas, we are pleased to announce that iSentric has been supporting and sponsoring a project of “Entrepreneurship & Youth – A Learning Network which provided by AISEC, the world’s largest international student-run organization.

The EYLN 2011 is hoped to develop entrepreneurship skills in youth and raise their awareness towards social responsibilities which in turn creating a positive impact towards the society.

The project which held in Klang Valley area and participated by 250 youngsters locally and internationally, included activities such as workshop, road show and conference of which iSentric sponsored 20,000 SMS credit for the promotions and also a competition where we were participated as being one of the judges.

Kindly log on to the following website for more information:

Drop us a line, we'd like to hear from you