Customer Stories

Sunway Berhad

26 June 2017


Sunway Berhad, commonly referred to as Sunway Group or Sunway, is one of Malaysia's largest conglomerates with core interests in property, construction, education and healthcare. Sunway's other business divisions include quarry and building materials, trading and manufacturing, hospitality, and leisure.

iSentric provided a loyalty business base model solution with the goal of improve Sunway customer loyalty program platform by increase customer loyalty and create a direct marketing channel - Sunway Pals. To increase customer engagement in new digital age, we successfully assist Sunway to expand the Sunway Pals service to different platforms like website, iOS and android platform. So that, members can easily access Sunway Pals service and enjoy the service like eWallet, point management, user engagement feature, cashless parking feature, and full access to discount, rebates, rewards and promotion from hundreds of retail brands and outlets.

iSentric also provide a Content Management System (CMS) solution to convenience Sunway's marketers and business users to manage contents on the Sunway Pals website and mobile app.